module specification

SJ6P32 - Fashion Journalism Project (2017/18)

Module specification Module approved to run in 2017/18
Module title Fashion Journalism Project
Module level Honours (06)
Credit rating for module 30
School School of Computing and Digital Media
Total study hours 300
263 hours Guided independent study
37 hours Scheduled learning & teaching activities
Assessment components
Type Weighting Qualifying mark Description
Oral Examination 10%   10 minute oral presentation on the chosen topic delivered to group & script submitted
Coursework 20%   1500-word review of literature and research
Coursework 20%   2,500 word critical essay touching on ethical/political/business issues related to the chosen subject
Coursework 40%   5,000-6,000 word longform journalism. Can include multimedia links, use design software, or be 15-20 min video or audio
Coursework 5%   First draft with two transcribed interviews
Coursework 5%   Second draft with all contact details
Running in 2017/18
Period Campus Day Time Module Leader
Year North Wednesday Afternoon

Module summary

This module provides the student with the opportunity to work independently on a project relevant to fashion journalism. The project will take the form of an in-depth study of a critical issue in the fashion industry, to be agreed with the tutor.
Assessment will be made through an oral presentation, a critical essay, a piece of longform journalism and a personal learning record.

Module aims

a) To work confidently and independently
b) To develop appropriate research, critical and journalistic skills
c) To undertake in-depth analysis relating to the fashion industry
d) To develop an understanding of appropriate original research methodologies including interviews, surveys and investigative approaches
e) To produce a compelling piece of longform journalism


Understanding and undertaking the procedures involved in the research process including some or all of:

  • Determining a critical issue in the fashion industry
  • Selecting original research methodologies
  • Interview techniques
  • Advanced bibliographic searching
  • Critiquing subject literature
  • Writing for research purposes
  • Qualitative and quantitative techniques
  • Producing surveys, questionnaires and polls
  • Statistical analysis and analysis of qualitative data
  • Presentation of findings
  • Producing a research and evidence-driven piece of  long form journalism, in any medium

Learning and teaching

The student will manage his or her own independent learning experience over a 30 week period through 14 x 2 hour classes, 1 x 3 hour law refresher and 6 hours individual supervision

Learning outcomes

1) Be able to complete professional projects independently
2) Demonstrate the ability to use research and critical journalistic skills within the workplace
3) Demonstrate the ability to understand and keep up with the evolving fashion industry on a day-to-day basis through analytical skills
4) Be able to confidently and professionally conduct interviews and surveys within the workplace 
5) Be able to research and write compelling pieces of journalism to a high standard equivalent to a professional capacity

Assessment strategy

This module will be summatively assessed by an extended article of  5-6,000 words, which can be three short articles, or by a 15-20 minutes video, audio or mixed media piece. This must be based on original interviews and research and aimed at a journalistic audience. Also formatively and summatively assessed by a 1,500 word review of literature and research, by an extended, 2,500 word analysis of ethical and political issues surrounding possible publication, and by a presentation, which will sell th eidea to a professional audience, and schedule tasks relating to the planning, organisation, execution and submission of the project, agreed with the tutor in advance. The script of this will be handed in for formative and summative assessment.
All work will be assessed individually.


Best, Kate Nelson (2017). The History of Fashion Journalism. Bloomdsbury: London
Bell, J (2014) Sixth edition. Doing your research project - a guide for first time researchers. Open University Press. Maidenhead.
Dawson, C (2009). Fourth edition. Introduction to Research Methods: A Practical Guide for Anyone Undertaking a Research Project. How to Books. London.
Kumar, R (2014). Fourth Edition. Research Methodology: A Step-by-Step Guide for Beginners. Sage Publications Ltd. London.
Marsden, P. (2017). Entrepreneurial Journalism: How to go it alone and launch your dream digital project. Routledge: London.

Shulman, Alexandra (2017) Inside Vogue. Penguin. London.

Reading of fashion magazines, bloggers, social media and websites will be expected on a regular basis, in a fast-changing media environment