SM3054 - Studio Craft: Music Video Production (2024/25)
Module specification | Module approved to run in 2024/25 | ||||||||||||
Module title | Studio Craft: Music Video Production | ||||||||||||
Module level | Foundation (03) | ||||||||||||
Credit rating for module | 15 | ||||||||||||
School | School of Computing and Digital Media | ||||||||||||
Total study hours | 150 | ||||||||||||
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Assessment components |
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Running in 2024/25(Please note that module timeslots are subject to change) |
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Module summary
This module provides media students will the skills to edit film footage not only for music videos, but for social media, websites and advertising promos. It provides them with a strong skill set that will be helpful to them throughout any career in media.
Students will analyse current trends in music video, including filming and post-production techniques. They will investigate the editing process, exploring transition and special effects. They will learn methods of editing the visuals to a beat and rhythm to combine into a single coherent output.
This module allows students to develop an understanding and skill-set needed for further exploration of the wider context of digital media production but also to apply key ideas in their own related work.
This module aims to:
∙ Introduce students to post-production film-editing techniques, and make them aware of the skills required to output video formats.
∙ Encourage the development of critical and analytical skills through the exploration of digital practice
∙ Aid the development of digital production skills through practical workshops and assessments
∙ Prepare students for the practical study of related courses at Level 4, including Music, Digital Media, Journalism and more.
Syllabus
This module will be delivered by a variety of teaching strategies, putting emphasis on student-centred learning in a studio environment. Teaching will involve a combination of modes, including short lectures, computer workshops, tutorials, assisted reading sessions and study of specially prepared online resources.
Discussions, analysis and presentations will also be included. Comprehensive, specially designed, online up-to-date support resources will be made available on VLE and updated weekly. The Virtual Learning Environment (VLE) will be used as a platform to support online activities, facilitate formative assessment and related feedback, as well as a tool to integrate useful online learning materials. This module will also include guest speakers and relevant site visits.
A blended learning strategy will be employed to enhance the learning experience, facilitate communication between students and tutors and develop collaboration among students.
Balance of independent study and scheduled teaching activity
The learning and teaching strategy in this module combines
Lectures
Seminars
Individual coursework
Blended learning through the Virtual Learning Environments
Feedback is provided after coursework in written form on WebLearn, by email or in person
Learning outcomes
On successful completion of this module, students will be able to:
1. Demonstrate a basic understanding of digital media practice and culture (LO1).
2. Demonstrate basic knowledge of video post-production. (LO2)
3. Create a music video following set briefs. (LO3)
4. Reflect on and evaluate critically their own performance and abilities. (LO4)