SM3055 - Studio Craft: Branding, Fashion and Design (2024/25)
| Module specification | Module approved to run in 2024/25 | ||||||||||||
| Module title | Studio Craft: Branding, Fashion and Design | ||||||||||||
| Module level | Foundation (03) | ||||||||||||
| Credit rating for module | 15 | ||||||||||||
| School | School of Computing and Digital Media | ||||||||||||
| Total study hours | 150 | ||||||||||||
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| Assessment components |
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| Running in 2024/25(Please note that module timeslots are subject to change) |
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Module summary
The module introduces students to specialist logo and branding techniques, and helps to familiarise them with industry practice in the field, to see how corporate and other identities are built. It is a practice-based module with most activities and teaching set in a studio environment, providing students with introductory knowledge and skills to effectively analyse and produce items related to branding, fashion, design, logos and more.
It allows students to develop an understanding and skill-set needed for further exploration of the wider context of digital media production but also to apply key ideas in their own related work.
It will also look at AI when it comes to specialist fields, including branding and design, and its impact – including advantages and disadvantages - on the creative process.
This module aims to:
∙Introduce students to branding and design in the fields of fashion and consumer-orientated fields.
∙ Encourage the development of critical and analytical skills through the exploration of digital practice, especially concerning consumer-related practices and corporate identities.
∙Aid the development of digital production skills through practical workshops and assessments, guest speakers and site visits.
∙Prepare students for the practical study of related courses at Level 4, including Digital Media, Journalism and more.
Syllabus
This module will be delivered by a variety of teaching strategies, putting emphasis on student-centred learning in a studio environment. Teaching will involve a combination of modes, including short lectures, computer workshops, tutorials, assisted reading sessions and study of specially prepared online resources.
Discussions, analysis and presentations will also be included. Comprehensive, specially designed, online up-to-date support resources will be made available on VLE and updated weekly. The Virtual Learning Environment (VLE) will be used as a platform to support online activities, facilitate formative assessment and related feedback, as well as a tool to integrate useful online learning materials. This module will also include guest speakers and relevant site visits.
A blended learning strategy will be employed to enhance the learning experience, facilitate communication between students and tutors and develop collaboration among students.
Balance of independent study and scheduled teaching activity
The learning and teaching strategy in this module combines
Lectures
Seminars
Individual coursework
Blended learning through the Virtual Learning Environments
Feedback is provided after coursework in written form on WebLearn, by email or in person
Learning outcomes
On successful completion of this module, students will be able to:
1. Demonstrate a basic understanding of how corporate and other identities are built and used in the consumer world (LO1).
2. Demonstrate basic knowledge of design, textiles, fashion etc in the context of branding and how they are used. (LO2)
3. Create logos and branding tools following set briefs. (LO3)
4. Reflect on and evaluate critically their own performance and abilities. (LO4)