module specification

This module explores technologies and tools used to create social media applications and networks. Students will be introduced to a variety of tools and technologies, their emergence and use within various networked environments. Practical explorations and exercises will demonstrate their impact on communication and information sharing whilst enabling students to acquire skills in integrating social media tools into standard web formats. 

This module aims to:

• Introduce students to social media technologies and tools and their emergence
• Develop a practical understanding of social media technology and tools, their use and integration
• Discuss the innovation potential and constraints of social media technology

An indicative programme of study covers the following: history and emergence of networked environments and social software; introduction to information theory, modes of communication, philosophy of technology; ubiquitous computing, web 2.0 and social networking apps for mobile devices; social media application domains; social media networks: audiences and context of use; data assembly: Databases and Content management systems; folksonomies; distributed social networks and social network aggregation; social networking sites; collaborative projects and content communities; virtual game worlds and virtual communities; issues and constraints of social networks; practical explorations and integration of various social media tools and technologies; emerging technological trends 

This module will be delivered through a combination of modes of delivery. Each week there will be a three-hour lab session and a one-hour lecture or seminar. These sessions will consist of discussions,demonstrations of case studies and explorations and implementations of different social media tools and technologies. Key to the delivery of this module is availability of open access facilities with appropriate software for the development of project work. Additional support to individuals and smaller groups will be provided through tutorial sessions and via email. Lecture notes, and web links will be made available on the VLR. Students will be encouraged to experiment and develop strategies for their assessments during the workshops in a studio atmosphere and in their self-directed study time and discuss those with tutors and peers. A framework that encourages mutual student support will be developed to support project work. Attendance at all sessions is essential to fulfil the work requirements.

On successful completion of this module students will be able to:

1. Identify and analyse various aspects of social media technology and tools and their implementation
2. Outline the stages involved in producing and implementing different social media technologies and tools
3. Produce a web based project for a given context integrating appropriate social media tools and technologies

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Online resources:

• Information Technology & People, MCB University Press
• Journal of Communication Oxford University Press
• Convergence: the journal of research into new media technologies
• Journal of virtual worlds research