module specification

SM4F03 - Moving Image (2024/25)

Module specification Module approved to run in 2024/25
Module title Moving Image
Module level Certificate (04)
Credit rating for module 30
School School of Computing and Digital Media
Total study hours 300
210 hours Guided independent study
90 hours Scheduled learning & teaching activities
Assessment components
Type Weighting Qualifying mark Description
Coursework 20%   Pitch for film
Coursework 30%   AV Production
Coursework 30%   2D animations
Coursework 20%   Reflective evaluation and log
Running in 2024/25

(Please note that module timeslots are subject to change)
No instances running in the year

Module summary

This module explores the historical context andkey developments in animation and moving image processes.  You will develop an idea for a short film and pitch this to the group. Students will be encouraged to work collaboratively to produce the film,  and you will develop skills in relating stories and building narratives through applying principles of editing. Once established, these principles will be translated into a range of animation techniques resulting in a set of sequences. Assessment is mainly based around these productions, with some written analysis of the historical context

Prior learning requirements


Module aims

By the end of the module the student should be able to:

1. Research and identify a range of genres and techniques in moving image production.
2. Devise, plan for, manage and produce moving image sequences in a variety of formats
3. Demonstrate the ability to use camera and audio capture devices effectively.
4. Construct narratives through editing and post production.
5. Work effectively as part of a production team


An indicative programme of study covers the following:

• Form and genrein moving image production
• Pre-production and planning
• Identifying location and resource requirements
• Treatments and idea development
• Storyboarding
• Pitching ideas
• Composition and lighting
• Camera techniques
• Audio capture and processing
• Foley audio
• 2D animation techniques
• Motion graphic sequence techniques
• Editing and narrative construction

Learning and teaching

This module introduces a wide range of technical skills and equipment, and these will be gradually introduced through workshops and practical sessions to build the students’ confidence in their operation. Underpinning theories and conventions will be explored through lectures and seminars. Students will be encouraged to explore and view a work from broad range of genres and discuss their defining characteristics.  Historical context and technical developments will be covered and students will be expected to summarise this information. Invited animators and film makers will be invited to present alternative perspectives and comment on student work.

Learning outcomes

knowledge and understanding:
1. Explore protocols, narratives and codes &conventions in a range of moving image forms and genres.

cognitive intellectual skills:
2. Propose and communicate ideas for moving image sequences.

transferable skills including those of employability and professional practice:
3. Identify required resources and document the pre-production process
4. Develop personal qualities such as pitching ideas, negotiating/working effectively with others, communication, objective setting, planning and time / resource management

subject-specific practical skills:
5. Produce animated and live action motion sequences
6. Construct meaning and narratives through the editing process
7. Locate, record, manipulate and apply audio effectively


Barnwell,J. (2008) The Fundamentals of film-making;  AVA Academia
Braudy, L (ed) and Cohen, M (ed) (2004) Film theory and criticism (6th ed.); Oxford University Press
Patmore, C (2003) The Complete animation course: the principles, practice and techniques of successful animation; Thames & Hudson
Hardstaff, J and Clifton, D (2008) Re-Imagining Animation: The Changing Face of the Moving Image  by Paul Wells; AVA Publishing
Williams, R (2012) The Animator's Survival Kit--Revised Edition: A Manual of Methods, Principles and Formulas for Classical, Computer, Games, Stop Motion and Internet; Faber & Faber
Media magazine [Journal] English and Media Centre
Sight and sound [Journal] British Film Institute