module specification

SM5086 - Augmented Reality Design (2025/26)

Module specification Module approved to run in 2025/26
Module title Augmented Reality Design
Module level Intermediate (05)
Credit rating for module 15
School School of Computing and Digital Media
Total study hours 150
 
30 hours Assessment Preparation / Delivery
75 hours Guided independent study
45 hours Scheduled learning & teaching activities
Assessment components
Type Weighting Qualifying mark Description
Coursework 40%   A zine on a topic of your choosing with user instructions on how to access the XR content through two QR codes.
Coursework 60%   AR Content: Two zine QR codes leading to AR prototype content
Running in 2025/26

(Please note that module timeslots are subject to change)
Period Campus Day Time Module Leader
Autumn semester North Tuesday Morning

Module summary

In this module, students will study the design of Augmented Reality (AR), as it applies to marketing, fashion, retail and other areas. This module is designed to provide a comprehensive understanding of AR, students will learn the different context for augmented reality.  Central to the module is the emphasis on the design skills and technological underpinnings necessary for AR design. This includes learning about designing intuitive user interfaces and crafting engaging user experiences within AR environments.  

The module aims to:
- Equip students with the skills to create user- centric and accessible AR applications.
- Gain experience of prototyping different AR content & scenarios
- Expose students to different industry practices for AR creation

Through hands-on projects and exercises, students will apply these tools to create AR experiences.

Syllabus

1. AR access & interaction design
2. Augmented reality interfaces
3. Augmented reality marketing
4. Augmented reality design
5. Augmented Reality
6. Metaverse
7. Scene development in AR
8. Storytelling with AR
9. Mixed reality
10. Markerless Augmented reality
11. Around- Me Augmented reality
12. Scan- the- surface augmented reality
13. QR codes
14. Hardware for Augmented Reality (AR)
15. AR Hotspots
16. Augmented Reality Animation
17. 2d Augmented Reality
18. 3D Models & Augmented Reality
19. WordPress & AR Plugins

Balance of independent study and scheduled teaching activity

This module will be delivered through a combination of modes of delivery, including formal lectures, seminars, workshops, and individual coursework. The mixed-mode module delivery will be used to encourage a supportive environment for individual and peer-group learning. A blended learning strategy will be employed to enhance the learning experience, facilitate communication between students and tutors and develop collaboration among students. The Virtual Learning Environment (VLE: Weblearn) will be used as a platform to support online activities including evaluation of online resources, access to materials and electronic reading packs. The VLE will also be used to facilitate assessment and related feedback, as well as a tool to integrate useful online learning materials provided by research institutions, academic publications, professional organisations and other relevant sources.

Learning outcomes

The learning outcomes are:
- To convey to the user how to access an AR experience through a zine (LO1)
- Design and development of AR experiences for a particular genre and theme (LO2)
- To deploy industry standards in the creation of AR experiences (L03).

Bibliography