SM5091 - Motion Branding (2025/26)
| Module specification | Module approved to run in 2025/26 | ||||||||||||
| Module title | Motion Branding | ||||||||||||
| Module level | Intermediate (05) | ||||||||||||
| Credit rating for module | 15 | ||||||||||||
| School | School of Computing and Digital Media | ||||||||||||
| Total study hours | 150 | ||||||||||||
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| Running in 2025/26(Please note that module timeslots are subject to change) |
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Module summary
This module will explore short form motion graphic animation sequences for TV and film titles, web banner ads, social media posts, advertising, brand promotion, gaming, and education. It will cover industry-standard software techniques for manipulation of typography, visual effects, patterns, backgrounds, characters, shapes, and audio. The moving content will be organised on a linear timeline with the finished product being either a pure animation sequence or an animation combined with real footage. This module will explore how digital animation has many applications across a wide range of fields that can have many styles and looks, depending on the techniques used and on which platform it is displayed.
Module Aims:
• Explore the relevant software needed to design, build, and output motion graphics.
• Understand how motion can be used to enhance brand awareness.
• Develop and test visually engaging content.
• Research the marketing potential of motion graphics.
• Design a series of motion ads to be included in the student’s final employment portfolio.
Syllabus
This module will be delivered by a variety of teaching strategies, putting emphasis on student-centred learning in a studio environment. Teaching will involve a combination of modes, including short lectures, computer workshops, tutorials, assisted reading sessions and study of specially prepared online resources.
Discussions, analysis and presentations will also be included. Comprehensive, specially designed, online up-to-date support resources will be made available on VLE and updated weekly. The Virtual Learning Environment (VLE) will be used as a platform to support online activities, facilitate formative assessment and related feedback, as well as a tool to integrate useful online learning materials. This module will also include guest speakers and relevant site visits.
A blended learning strategy will be employed to enhance the learning experience, facilitate communication between students and tutors and develop collaboration among students.
Balance of independent study and scheduled teaching activity
This module will be delivered through a combination of modes of delivery, including formal lectures, seminars, workshops, and individual coursework. The mixed-mode module delivery will be used to encourage a supportive environment for individual and peer-group learning. A blended learning strategy will be employed to enhance the learning experience, facilitate communication between students and tutors and develop collaboration among students. The Virtual Learning Environment (VLE: Weblearn) will be used as a platform to support online activities including evaluation of online resources, access to materials and electronic reading packs. The VLE will also be used to facilitate assessment and related feedback, as well as a tool to integrate useful online learning materials provided by research institutions, academic publications, professional organisations, and other relevant sources.
Learning outcomes
On successful completion of this module, students will be able to:
● Design a motion graphic branded promotional ad using either vector, stop motion and key-frame animating techniques (LO1).
● Explore how motion graphics enhance marketing and advertising campaigns (LO2).