SM6052 - Media, Power and Politics (2020/21)
|Module specification||Module approved to run in 2020/21|
|Module title||Media, Power and Politics|
|Module level||Honours (06)|
|Credit rating for module||15|
|School||School of Computing and Digital Media|
|Total study hours||150|
|Running in 2020/21||
The aim of this course is to present a critical review of key aspects of contemporary theory, research and practice in political communications and to address how these may be challenged by and transformed by new technologies and by sophisticated methods for shaping personalised messages. Using an inter-disciplinary perspective, the course will present the key theoretical concepts pertaining to political communication as normally understood in the West, then pose normative and empirical questions on how they can be assessed outside those contexts.
This module aims to:
- To explore social and political theory in the areas of power and policy-making;
- To introduce students to key developments in political communications in the UK and internationally;
- To introduce students to alternative political communication systems and comparative work;
- To look at political communication issues at the global level and related debates about transnational communications, citizenship and identity
An indicative programme of study covers the following:
- What is Political Communication
- Theories of Power
- Professionalisation of political communication: Political Advertising and political PR industries
- New media; New Politics; tabloidization of news
- Culture, Politics and Power
- Political Actors
- Social Movements
- International Political Communication
Learning and teaching
Teaching methods include lectures, seminars/discussion groups, audio-visual presentations, field trips, and guest presentations. Students will be expected to attend lectures and take notes; attend organised trips and will be expected to read from primary and secondary sources.
A blended learning strategy will be employed to enhance the learning experience, facilitate communication between students and tutors and develop collaboration among students. The Virtual Learning Environment (VLE) will be used as a platform to support online activities including on-line discussions, evaluation of online resources, and access to electronic reading packs. The VLE will also be used to facilitate formative assessment and related feedback, as well as a tool to integrate useful online learning materials provided by research institutions, academic publications, professional organisations and other relevant sources.
On successful completion of this module students will be able to:
- Evaluate key critiques of existing theories and practices of political communications;
- Analyse social, political and cultural theory and how these relate to political communications;
- Compare and contrast political communication systems in different countries
- A Project (50%) which involves using the creative and practical skills that have been developed in first and second year: this can be audio visual, poster or multimedia platform. The student will test theories of political communication and ideology as applied to a specific current topic. The topics will be set by or agreed with the module convenor.
- A 2,000 essay (50%) will assess a student’s ability to engage with key critical and current theoretical debates around political communications. This will include evaluation and comparison of political communications in different countries and how these are underpinned by specific cultural and political factors.
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