SM7102 - Digital Media Project Management (2021/22)
|Module specification||Module approved to run in 2021/22, but may be subject to modification|
|Module title||Digital Media Project Management|
|Module level||Masters (07)|
|Credit rating for module||20|
|School||School of Computing and Digital Media|
|Running in 2021/22||
This module introduces students to good practice in the management of interactive projects and explores issues in team management, client handling, outsourcing and asset management, copyright and legal issues, the planning and production life-cycle, budgets and marketing.
Prior learning requirements
To enable students to effectively manage all the stages in the production of new media projects
To research, produce and apply management solutions in relation to new media project handling
This module introduces students to good practice in the management of interactive projects and explores issues in team management, client handling, outsourcing and asset management, copyright and legal issues, the planning and production life-cycle, budgets and marketing. Students will be encouraged to research management theory and produce management solutions for new media production problems. Students will explore and evaluate current trends in new media management, evaluate project planning tools and address issues in international and virtual team management.
An indicative programme of study covers the following
- The role of the project manager, senior project manager and account handler in new media productions
- Efficient management of the digital media production life-cycle
- Project management models and theories
- Evaluation of project management tools and software
- Team management - Outsourcing and Freelance commissioning
- International perspective: localisation and translation issues
- Managing international and virtual teams
- Managing technical and creative teams
- Client Management and Account Handling techniques
- Crisis Management
- Legal and contractual issues
Learning and teaching
Teaching methods include lectures and on-line interactive learning material, tutorials, seminar discussions and computer lab sessions. Students will be expected to attend lectures and take part into on-line activities as well as comment on their readings.
On successful completion of this module post-graduate students will be able to:
LO1 Analyse, evaluate and apply project management theories, models and strategies
LO2 Produce a project management plan for a new media production
LO3 Critically analyse solutions for new media project management problems
A) A Production Plan for a new media project based on a brief set by the tutor. (weighting 60%). Due in week 14. [LO1, LO2]. This part of the assessment is designed to test students' expertise in organising and producing an effective project management plan for a new media production.
B) A 2,500 word Report analysing the main issues and suggesting the solutions to problems in a specific new media project management scenario set by the tutor. (weighting 40%). Due in week 8. [LO1, LO3]. This part of the assessment is designed to test students' analytical skills and problem solving abilities.
Bentley, C. (2010) PRINCE 2: A Practical Handbook. 3rd ed. Amsterdam: Elsevier/Butterworth-Heinemann.
Bilton, C. (2007) Management and Creativity : From Creative Industries to Creative Management. Oxford: Blackwell.
Bloch, S. (2007) How to Manage in a Flat World: Get Connected to Your Team: Wherever They Are. Harlow, England: Financial Times/Prentice Hall.
Carey, P. (2010) Media Law. 5th ed. London: Sweet and Maxwell.
Chapman, N.P. (2007) Digital Media Tools. 3rd ed. Chichester: John Wiley.
Duarte, D. L. & Snyder, N. T. (2006) Mastering Virtual Teams : Strategies, Tools, and Techniques
That Succeed. San Francisco, Calif.: Jossey-Bass.
England, E. & Finney, A. (2007) Managing Interactive Media : Project Management for Web and Digital Media. New York: Addison Wesley.
Frick, T. (2008) Managing Interactive Media Projects. Clifton Park, NY: Thomson Delmar Learning.
Highsmith, J.A. (2004) Agile Project Management: Creating Innovative Products. Boston: Addison-Wesley.
Jacobsen, J. (2005) Implementing a Digital Asset Management System: For Animation, Computer Games, and Web Development. Amsterdam: Elsevier Focal Press.
Larson, E.W. (2011) Project Management: The Managerial Process. 5th ed. New York: McGraw-Hill Irwin.
Lewis, R. D. (2005) When Cultures Collide : Leading across Cultures. Boston ; London: Nicholas Brealey International.
Northouse, P.G. (2010) Leadership: Theory and Practice. 5th ed. Los Angeles: Sage.
Shayne Gilbert (2001) 90 Days To Launch: Internet Projects On Time And On Budget. J. Wiley & Sons
Shelford, Gregory A., Remillard (2002) Real Web Project Management: Case Studies and Best Practices from the Trenches. Addison Wesley.
Project management journal [electronic resource]
International journal of project management
Convergence : the journal of research into new media technologies. - John Libbey
New Media Age
http://www.ipma.ch International Project Management Association
http://www.bima.co.uk/ The British Interactive Multimedia Association