module specification

SM7103 - Digital Media Strategy and Consultancy (2024/25)

Module specification Module approved to run in 2024/25
Module title Digital Media Strategy and Consultancy
Module level Masters (07)
Credit rating for module 20
School School of Computing and Digital Media
Total study hours 200
164 hours Guided independent study
36 hours Scheduled learning & teaching activities
Assessment components
Type Weighting Qualifying mark Description
Coursework 30%   A case study analysis 1,500-2,000 words
Coursework 70%   A consultancy Proposal 2,500 words
Running in 2024/25

(Please note that module timeslots are subject to change)
Period Campus Day Time Module Leader
Spring semester North Monday Afternoon

Module summary

This module explores the use of digital media technologies and digital media applications for business and society. The module also focuses on best practices in digital media consultancy and on how to develop digital media strategies for a client group.
Students will evaluate and analyse current and future trends in the digital media industries and identify the application of communication technology to business and everyday life. Students will learn to evaluate and address the needs of a client group and produce e-solutions appropriate for such needs.

Prior learning requirements



The syllabus will explore:

  • Digital Strategy - Transformation & Governance (planning, budgeting, implementation)
  • Digital Marketing (integration of SM Marketing and Digital Interactive Marketing)
  • Digital Reporting, Monitoring and Analysis
  • Digital Media and AI
  • Overview of eBusiness
  • eCommerce
  • Search Engine Optimisation (SEO)
  • Electronic Public Relations and online campaigning
  • Mobile communications market and mobile applications
  • Game industry and game applications for business
  • Education and information
  • Digital entertainment market
  • Applications of wearable and physical computing for business
  • eLearning and online professional training
  • ePublishing and online journalism
  • Interactive Digital Television

Balance of independent study and scheduled teaching activity

Teaching methods include lectures and on-line interactive learning material, tutorials, seminar discussions, role-play activities and computer lab sessions. Students will be expected to attend lectures and take part in on-line activities as well as comment on their readings. The teaching and learning strategy will adopt a problem-solving and situated approach to expose students to real-life scenarios and digital media management briefs.
A blended learning strategy will be employed to enhance the learning experience. The VLE will be used as a platform to support online discussions, role-play and situated learning experiences and to facilitate formative assessment and related feedback as well as a tool to integrate useful online learning materials provided by professional organisations and other relevant sources.

Learning outcomes

LO1 Outline and evaluate current issues, trends and developments related to digital media applications and technologies
LO2 Assess and compare digital media best practices and formulate digital media strategies
LO3 Produce critical analysis of e-solutions, digital media applications and services to assess and address the needs of a client group