SP6065 - Business Developments in Sport (2023/24)
| Module specification | Module approved to run in 2023/24 | ||||||||||
| Module title | Business Developments in Sport | ||||||||||
| Module level | Honours (06) | ||||||||||
| Credit rating for module | 15 | ||||||||||
| School | School of Human Sciences | ||||||||||
| Total study hours | 150 | ||||||||||
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| Assessment components |
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| Running in 2023/24(Please note that module timeslots are subject to change) |
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Module summary
This module is an introduction to the principles of business in the specific context of sports related ventures.
The aims of this module are aligned with the qualification descriptors within the Quality Assurance Agency’s, Framework for Higher Education Qualifications. More specifically, it aims to provide you with academic knowledge and understanding to implement good business practice including marketing, accounting, management, service and reflection. These topics should provide the underpinning information to allow you to harness an entrepreneurial approach to business and professional work to optimise your employability and performance.
The module also seeks to develop your competence in discussion, oral presentation and written work, encouraging clarity of presentation and transferable tools often used in many employment settings.
Prior learning requirements
Available for Study Abroad? No
Syllabus
Business start-ups (LO1, LO2)
Live/real life market research (LO2)
Marketing (LO2)
Accounting (LO1)
Presentations (LO1, LO2, LO3)
Self-reflection (LO3)
Balance of independent study and scheduled teaching activity
The learning and teaching strategy will embrace a blended learning approach including, online resources, lectures, problem based learning, role playing, peer review, presentations and group work.
Learning outcomes
LO 1: Critically formulate a plan for a new business venture inclusive of account management and live/real life market research
LO 2: Plan and evaluate varying marketing strategies including web-based, social media, print and word of mouth
LO 3: Appraise and evaluate one’s own performance through self-reflection and analysis
Assessment strategy
Summative assessment in the form a business pitch (LO1, 2, 3) presentation and questioning to give a professionally delivered overview of the business plan and self-reflective response to the panel’s questions.
Written summative feedback will be available to all students following the assessment.
Formative assessments of student’s ability to develop service strategies will take place in class using role playing scenarios and peer review.
Formative feedback will be available week by week in class and will also be available following draft coursework hand-ins. Meetings with module leader will also be available.