module specification

ST5F53 - Business Sense (2018/19)

Module specification Module approved to run in 2018/19
Module title Business Sense
Module level Intermediate (05)
Credit rating for module 15
School School of Human Sciences
Total study hours 150
 
105 hours Guided independent study
45 hours Scheduled learning & teaching activities
Assessment components
Type Weighting Qualifying mark Description
Coursework 100%   Coursework - essay, excel projections, website
Running in 2018/19 No instances running in the year

Module summary

Covers finance and budgeting within a fitness facility. Includes marketing skills and how to increase client numbers in a gym environment. This module will allow the students to explore setting up a personal training business with the view to working both in house and training clients externally.

Module aims

On successful completion of this module, students will be able to:
1. Demonstrate knowledge and critical understanding of the running of a personal training business.
2. Understand the approach to developing an existing client base, including different marketing theories in order to apply them in an employment context.
3. Be able to market themselves by producing their own electronic marketing. This should use established techniques to propose solutions arising from analysis of the benefits of this type of marketing.
4. Improving learning and performance appropriate to level 5: agree targets and plan how these will be met over an extended period of time

Syllabus

The content will allow students to complete mission statements and part business plans for their in house and external personal training businesses. There will be retention strategies and the legal requirements for running a business in the UK. Marketing will form a large part of the teaching delivery, with social media and the internet included. The students will be shown how to set targets in the form of business projections and methods on how to achieve these targets.

Learning and teaching

Lecture instruction (25 hours), IT facility usage (20 hours). Independent study (105 hours)

Learning outcomes

On successful completion of this module, students will be able to:
1. Demonstrate knowledge and critical understanding of the running of a personal training business.
2. Understand the approach to developing an existing client base, including different marketing theories in order to apply them in an employment context.
3. Be able to market themselves by producing their own electronic marketing. This should use established techniques to propose solutions arising from analysis of the benefits of this type of marketing.
4. Improving learning and performance appropriate to level 5: agree targets and plan how these will be met over an extended period of time

Assessment strategy

Coursework will be in the form of an essay and web site detailing the personal trainer’s marketing skills (100%, learning outcomes 1-4). A mark of 40% or more must be obtained in order to pass the unit. The essay will include marketing, personal trainer payment and business plan projections.

Bibliography

Essential Reading
St Micheal, M. (2004) Becoming a Personal Trainer for Dummies. John Wiley and sons

Recommended reading
Fletcher, D (2012) How to Build a Six-figure Personal Training Business, Odyssey Fitness

Goodman, J (2012) Ignite the Fire -: The Secrets to Building a Successful Personal Training Career, CreateSpace Independent Publishing Platform

Thatcher, R. (2005) Selling Personal Training: How To Make the Most of Your Personal Training Business. Trafford

Websites 
http://www.healthclubmanagement.co.uk/

http://www.starting-a-personal-training-business.com/sitemap.html

www.wix.com