module specification

ST6053 - Business Developments in Health Sciences (2018/19)

Module specification Module approved to run in 2018/19
Module title Business Developments in Health Sciences
Module level Honours (06)
Credit rating for module 15
School School of Human Sciences
Total study hours 150
 
20 hours Assessment Preparation / Delivery
85 hours Guided independent study
45 hours Scheduled learning & teaching activities
Assessment components
Type Weighting Qualifying mark Description
Group Presentation 100%   Business Pitch (35 mins)
Running in 2018/19
Period Campus Day Time Module Leader
Spring semester North Wednesday Morning

Module summary

This module is an introduction to the principles of business in the specific context of health science related ventures. The module is worth 15 credits and will run during the Spring. 

The aims of this module are aligned with the qualification descriptors within the Quality Assurance Agency’s, Framework for Higher Education Qualifications. More specifically, it aims to provide students with academic knowledge and understanding to implement good business practice including marketing, accounting, management, service and reflection. These topics should provide the underpinning information to allow students to harness an entrepreneurial approach to business and professional work to optimise their employability and performance. 

The module also seeks to develop competence in discussion, oral presentation and written work, encouraging clarity of presentation and transferable tools often used in many employment settings.

Syllabus

Business start-ups LO1, LO2
Live/real life market research LO2
Marketing LO2
Accounting LO1
Presentations LO1, LO2, LO3
Self-reflection LO3

Balance of independent study and scheduled teaching activity

The learning and teaching strategy will embrace a blended learning approach including, online resources, lectures, problem based learning, role playing, peer review, presentations and group work.

Students’ study responsibilities are articulated in the SHS Staff/Student Agreement which is available via the school website.

Students’ study responsibilities are articulated in the SSH Staff/Student Agreement which is available via the school website.

Learning outcomes

On successful completion of this module students will be able to:

1. Critically formulate a plan for a new business venture inclusive of account management and live/real life market research
2. Plan and evaluate varying marketing strategies including web-based, social media, print and word of mouth
3. Appraise and evaluate one’s own performance through self-reflection and analysis

Assessment strategy

Summative assessment in the form a business pitch (LO1, 2, 3) presentation and questioning to give a professionally delivered overview of the business plan and self-reflective response to the panel’s questions.

Written summative feedback will be available to all students following the assessment.

Formative assessments of students ability to develop service strategies will take place in class using role playing scenarios and peer review. 

Formative feedback will be available week by week in class and will also be available following draft coursework hand-ins. Meetings with module leader will also be available

Bibliography

Textbooks:

Core Texts:

Mullins, J.W (2010) The new business road rest, Prentice Hall Financial Times, Harlow, England


Other Texts:

Colney, C. (2007) Peak: How great companies get their mojo from Maslow. Oxford: John Wiley & Sons

Friedman, R. (2014) The best place to work: The art and science of creating an extraordinary workplace. New York: TarcherPerigee.
Gallo, C. (2009) The presentation secrets of Steve Jobs: How to be insanely great in front of any audience. New York: McGraw-Hill.

Hseih, T. (2010) Delivering happiness: A path to profits, passion and purpose. New York: Business Plus.
John. D (2018) Rise and grind: outperform, outwork, and outhustle your way to a more successful and rewarding life. New South Wales: Currency.


Kerr, J (2013) Legacy: 15 lessons in leadership. Constable: Edinburgh

Logan, D. King, J and Fischer-Wright, H. (2011) Tribal Leadership, leveraging natural groups to build a thriving organization. New York: Harper Collins.

O’Keeffe, N. (2011) Your first 100 days. London: Pearson Education Limited.

Porter, M.E (1979) How competitive forces shape strategy Harvard Business Review 57(2) pp. 137-145


Websites:

Accelerator (2017) London Metropolitan Accelerator. Available at: http://accelerator-london.com/
Entrepreneur (2017) Entrepreneur. Avalable at: https://www.entrepreneur.com
HMRC (2017) HM Revenue & Customs. Available at: https://www.gov.uk/government/organisations/hm-revenue-customs

IMA (2015) What colour are you? Available at: http://imahigh.com

Start Up Loans (2017) Start up loans. https://www.startuploans.co.uk/business-advice/get-small-business-government-grant/