module specification

ST6063 - Business Developments in Sport (2019/20)

Module specification Module approved to run in 2019/20
Module title Business Developments in Sport
Module level Honours (06)
Credit rating for module 15
School School of Human Sciences
Total study hours 150
45 hours Scheduled learning & teaching activities
105 hours Guided independent study
Assessment components
Type Weighting Qualifying mark Description
Coursework 20%   Executive Summary (500 words)
Practical Examination 80%   25 minute Business Pitch
Running in 2019/20

(Please note that module timeslots are subject to change)
No instances running in the year

Module summary

This module is an introduction to the principles of business in the specific context of sport related ventures.

Prior learning requirements


Module aims

The aims of this module are aligned with the qualification descriptors within the Quality Assurance Agency’s, Framework for Higher Education Qualifications. More specifically, it aims to provide students with academic knowledge and understanding to implement good business practice including marketing, accounting, management, service and reflection. These topics should provide the underpinning information to allow students to harness an entrepreneurial approach to business and professional work to optimise their employability and performance. 

The module also seeks to develop competence in discussion, oral presentation and written work, encouraging clarity of presentation and transferable tools often used in many employment settings.


- Business start-ups
- Live/real life market research
- Marketing
- Accounting
- Presentations
- Self-reflection

Learning and teaching

The learning and teaching strategy will embrace a blended learning approach including, online resources, lectures, problem based learning, role playing, peer review, presentations and group work.

Students’ study responsibilities are articulated in the FLS Staff/Student Agreement which is available via the Faculty Web site.

Learning outcomes

On successful completion of this module students will be able to:

1. Critically formulate a plan for a new business venture inclusive of account management and live/real life market research
2. Plan and evaluate varying marketing strategies including web-based, social media, print and word of mouth
3. Appraise and evaluate one’s own performance through self-reflection and analysis

Assessment strategy

Summative assessments will include coursework in the form of a 500 word executive summary outlining the proposed business model, operations, marketing and forecasts (LO 1,2).  A business pitch presentation and questioning to give a professionally delivered overview of the business plan and self-reflective response to the panel’s questions (LO 1, 2, 3).


Barclays Wealth (2011) Enterprise Investment Scheme (EIS’s) [online] Accessed via <>

BBC (2010i) Small firms welcome government’s business policies [online] Accessed via <>

Business IT Guide (2011) e-skills UK Guide: PayPal for small businesses [online] [cited 4th April 2011] Accessed via <>

Cabinet Office (2010) The Coalition documentation [online] Accessed via <>

Financial Times (2011) Tax breaks aim to lure seed investors [online]
Accessed via <>

HM Revenue and Customs (2011) The Enterprise Investment Scheme [online] Accessed via <>

IPO (2011) Intellectual property office [online] Accessed via <>

Job is Job (2011) Sports Therapists Jobs [online] Accessed via <>

Monster (2011) Physical Therapist, Nationwide [online] Accessed via <>

Mullins, J.W (2010) The New Business Road Test, Prentice Hall Financial Times, Harlow, England

My Salary (2011) Sports Therapist Salary [online] Accessed via <>

Porter, M.E (1979) How competitive forces shape strategy Harvard Business Review 57(2) pp. 137-145

Prospects (2011) Sports Therapists Salary and Conditions [online] Accessed via <>

The Society of Sports Therapists (2011i) Welcome to the official website of The Society of Sports Therapists [online] Accessed via <>

The Telegraph (2011) UK consumer confidence suffers astonishing collapse [online] Accessed via <>

Wikiwealth (2011) SWOT [online] Accessed via <>