module specification

TL6050 - International Marketing (2018/19)

Module specification Module approved to run in 2018/19, but may be subject to modification
Module title International Marketing
Module level Honours (06)
Credit rating for module 15
School Guildhall Faculty of Business and Law
Assessment components
Type Weighting Qualifying mark Description
Group Presentation 50%   Group Presentation & Report Assignment featuring an International Marketing Communications Problem
Unseen Examination 50%   Three Hour Examination with blend of case study and essay type questions
Running in 2018/19 No instances running in the year