SM6000 - Digital Management and Enterprise (2019/20)
| Module specification | Module approved to run in 2019/20 | ||||||||||||||||
| Module title | Digital Management and Enterprise | ||||||||||||||||
| Module level | Honours (06) | ||||||||||||||||
| Credit rating for module | 30 | ||||||||||||||||
| School | School of Computing and Digital Media | ||||||||||||||||
| Total study hours | 300 | ||||||||||||||||
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| Assessment components |
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| Running in 2019/20(Please note that module timeslots are subject to change) |
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Module summary
This module introduces students to digital media management and enterprise issues. The module focuses on management of interactive projects and explores issues in project management, including team management, client handling, outsourcing and asset management, copyright and legal issues, the planning and production life-cycle, resources and marketing. Students will learn how to manage a digital media project and how to effectively plan and execute a production cycle.
Module aims
• To enable students to appreciate and evaluate digital media project management and enterprise issues
• To enable students to plan and organise the production of a digital media project
Syllabus
This module introduces students to the management of interactive projects and explores issues in team management, client handling, outsourcing and asset management, copyright and legal issues, the planning and production life-cycle, resources and marketing. Students will learn how to manage a digital media project and how to effectively plan and execute a production cycle.
The syllabus explores: the role of the project manager in new media productions, various types of projects, delivery platforms and required resources, production phases, the project management life-cycle, planning techniques, task and resources allocation, team recruitment and team management, client management, project management and communication techniques and tools, asset management and digital rights management, crisis management, copyright and legal issues, bidding for projects.
Students will evaluate trends and requirements in the job market for digital media professionals as well as career and enterprise options; they will have the opportunity to reflect on their employability skills and on how to present their portfolios and CVs to prospective employers.
Learning and teaching
Teaching methods include lectures and on-line interactive learning material, tutorials, seminar discussions, role-play activities and computer lab sessions. Students will be expected to attend lectures and take part into on-line activities as well as comment on their readings. The teaching and learning strategy will adopt a problem-solving and situated approach to expose students to real-life scenarios and digital media briefs.
A blended learning strategy will be employed to enhance the learning experience. The VLE will be used as a platform to support online discussions, role-play and situated learning experiences and to facilitate formative assessment and related feedback as well as a tool to integrate useful online learning materials provided by professional organisations and other relevant sources.
Learning outcomes
On successful completion of this module students will be able to:
1. Analyse and address digital media clients’ briefs
2. Evaluate and critically analyse digital media project management and digital media enterprise issues
3. Produce a project management plan for a digital media production
Assessment strategy
The assessment strategy is based on problem-solving exercises designed to expose students to the issues and problems involved in planning, organising and taking to completion various types of digital media productions.
The Team Presentation (weighting 20%) – based on a brief set by the tutor - will assess the students’ ability to address digital media clients’ briefs and to demonstrate team working and oral presentation skills.
The Critical Report (weighting 40%) will encourage students to analyse the main issues about, and suggestsolutionsfor, problems in a specific digital media project management and enterprise scenario set by the tutor. This part of the assessment is designed to test students' analytical skills and problem-solving abilities.
The Production Plan (weighting 40%) is designed to test students' expertise in organising and producing an effective project management plan for a digital media production.
Students may pass on aggregate.
Bibliography
Required reading:
Bentley, C. (2010) PRINCE 2: A Practical Handbook. 3rd ed. Amsterdam: Elsevier/Butterworth-Heinemann.
Bilton, C. (2007) Management and Creativity: From Creative Industries to Creative Management. Malden, MA, Blackwell.
Bloch, S. (2007) How to Manage in a Flat World: Get Connected to Your Team: Wherever They Are. Harlow, England: Financial Times/Prentice Hall.
Chapman, N.P. (2007) Digital Media Tools. 3rd ed. Chichester: John Wiley.
England, E. & Finney, A. (2007) Managing Interactive Media : Project Management for Web and Digital Media. New York: Addison Wesley.
England, Finney (2001) Managing Multimedia: Project Management for Web and Convergent Media: Book 1. People and Processes (3rd Edition). Addison Wesley.
Frick, T. (2008) Managing Interactive Media Projects. Clifton Park, NY: Thomson Delmar Learning.
Friedlein Ashley (2000) Web Site Project Management. Morgan Kaufmann.
Goodpasture, J.C. (2010) Project Management the Agile Way. J Ross.
Vaughan, T. (2007) Multimedia: Making It Work. 7th ed. New York: McGraw-Hill/Osborne.
Journals/Periodicals
Project Management Journal
International Journal of Project Management
Convergence : the journal of research into new media technologies. - John Libbey
New Media Age
Revolution
.Net
Online resources
PM Forum http://www.pmforum.org/
The International Project Management Association (IPMA) http://www.ipma.ch/
The Project Management Institute http://www.pmi.org/
BIMA (British Interactive Media Association) http://www.bima.co.uk/