ST6053 - Business Developments in Health Sciences (2020/21)
| Module specification | Module approved to run in 2020/21 | ||||||||||
| Module title | Business Developments in Health Sciences | ||||||||||
| Module level | Honours (06) | ||||||||||
| Credit rating for module | 15 | ||||||||||
| School | School of Human Sciences | ||||||||||
| Total study hours | 150 | ||||||||||
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| Running in 2020/21(Please note that module timeslots are subject to change) |
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Module summary
This module is an introduction to the principles of business in the specific context of health science related ventures. The module is worth 15 credits and will run during the Spring.
The aims of this module are aligned with the qualification descriptors within the Quality Assurance Agency’s, Framework for Higher Education Qualifications. More specifically, it aims to provide students with academic knowledge and understanding to implement good business practice including marketing, accounting, management, service and reflection. These topics should provide the underpinning information to allow students to harness an entrepreneurial approach to business and professional work to optimise their employability and performance.
The module also seeks to develop competence in discussion, oral presentation and written work, encouraging clarity of presentation and transferable tools often used in many employment settings.
Syllabus
Business start-ups LO1, LO2
Live/real life market research LO2
Marketing LO2
Accounting LO1
Presentations LO1, LO2, LO3
Self-reflection LO3
Balance of independent study and scheduled teaching activity
The learning and teaching strategy will embrace a blended learning approach including, online resources, lectures, problem based learning, role playing, peer review, presentations and group work.
Students’ study responsibilities are articulated in the SHS Staff/Student Agreement which is available via the school website.
Students’ study responsibilities are articulated in the SSH Staff/Student Agreement which is available via the school website.
Learning outcomes
On successful completion of this module students will be able to:
1. Critically formulate a plan for a new business venture inclusive of account management and live/real life market research
2. Plan and evaluate varying marketing strategies including web-based, social media, print and word of mouth
3. Appraise and evaluate one’s own performance through self-reflection and analysis
Assessment strategy
Summative assessment in the form a business pitch (LO1, 2, 3) presentation and questioning to give a professionally delivered overview of the business plan and self-reflective response to the panel’s questions.
Written summative feedback will be available to all students following the assessment.
Formative assessments of students ability to develop service strategies will take place in class using role playing scenarios and peer review.
Formative feedback will be available week by week in class and will also be available following draft coursework hand-ins. Meetings with module leader will also be available
Bibliography
Textbooks:
Core Texts:
Mullins, J.W (2010) The new business road rest, Prentice Hall Financial Times, Harlow, England
Other Texts:
Colney, C. (2007) Peak: How great companies get their mojo from Maslow. Oxford: John Wiley & Sons
Friedman, R. (2014) The best place to work: The art and science of creating an extraordinary workplace. New York: TarcherPerigee.
Gallo, C. (2009) The presentation secrets of Steve Jobs: How to be insanely great in front of any audience. New York: McGraw-Hill.
Hseih, T. (2010) Delivering happiness: A path to profits, passion and purpose. New York: Business Plus.
John. D (2018) Rise and grind: outperform, outwork, and outhustle your way to a more successful and rewarding life. New South Wales: Currency.
Kerr, J (2013) Legacy: 15 lessons in leadership. Constable: Edinburgh
Logan, D. King, J and Fischer-Wright, H. (2011) Tribal Leadership, leveraging natural groups to build a thriving organization. New York: Harper Collins.
O’Keeffe, N. (2011) Your first 100 days. London: Pearson Education Limited.
Porter, M.E (1979) How competitive forces shape strategy Harvard Business Review 57(2) pp. 137-145
Websites:
Accelerator (2017) London Metropolitan Accelerator. Available at: http://accelerator-london.com/
Entrepreneur (2017) Entrepreneur. Avalable at: https://www.entrepreneur.com
HMRC (2017) HM Revenue & Customs. Available at: https://www.gov.uk/government/organisations/hm-revenue-customs
IMA (2015) What colour are you? Available at: http://imahigh.com
Start Up Loans (2017) Start up loans. https://www.startuploans.co.uk/business-advice/get-small-business-government-grant/