FE4355 - Understanding the Business and Economic Environment: The Tourism Industry (2022/23)
| Module specification | Module approved to run in 2022/23 | ||||||||||
| Module title | Understanding the Business and Economic Environment: The Tourism Industry | ||||||||||
| Module level | Certificate (04) | ||||||||||
| Credit rating for module | 15 | ||||||||||
| School | Guildhall School of Business and Law | ||||||||||
| Total study hours | 150 | ||||||||||
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| Running in 2022/23(Please note that module timeslots are subject to change) |
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Module summary
The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.
Prior learning requirements
N/A
Syllabus
Understanding the Business Environment
• The business organisation, its stakeholders and the micro, macro, internal and external environment; the purpose and types of business organisation; stakeholders in business organisations LO1
• The PESTLE framework including political and legal factors; social and demographic factors; technological factors; environmental factors LO1, LO2
• Researching mainstream well-known business organisations and the business environment in which they operate LO2
Understanding the Economic Environment
• Microeconomic factors that affect the business environment: Demand and supply analysis, markets and concepts of elasticity; Production and costs; Revenues and profitability; Competitive environment and market structures LO3
• Macroeconomic factors that affect the business environment: Aggregate demand and aggregate supply; Economic growth and business cycles, inflation, exchange rates, international trade LO3, LO4
• Researching mainstream well-known business organisations and the economic environment in which they operate LO4
Balance of independent study and scheduled teaching activity
Delivery of the module will consist of 2-hour lectures and 1-hour seminars. The module will be student centred. Students will be encouraged to research economic issues from a variety of sources in addition to module materials including newspapers, textbooks and on-line sources to identify aspects relevant to their areas of study.
Lectures will provide the opportunity for the whole class to come together and to interact with the lecturer who will provide the basic business and economics-related theoretical frameworks and present a set of examples and real-world cases. These should help students understand the key concepts and ideas used for business and economic analysis. Lecture notes and other resources will be made available to students on the virtual learning platform. The teaching and learning activities in the seminar session will be structured along the principles of problem-based learning. The sessions will have a student-centred focus with the students asked to drive their own learning with the support, assistance and encouragement of the teaching team.
The module's teaching, learning and assessment activities have been designed with the aim of developing the following set of skills: academic reading (textbooks, newspapers, websites, economic/business reports), researching (identifying relevant material, evaluating sources, awareness of appropriate methodologies), analysing and interpreting data, presenting data, academic writing (report, short tasks, referencing), note-making, communicating/presenting, critical thinking, problem solving, self-assessment and reflection, interpersonal (working with others), IT skills development, and creativity.
This module is designed to have distinct industry-specific seminars. The applied approach into the Business and Economic Environment includes topical case studies, examples from industry etc. which are designed to inspire through practice. Seminars will be run along contextualised lines, e.g., advertising, aviation, events, finance, marketing, music, transport, tourism and other businesses.
Learning outcomes
On successful completion of the module, students will be able to:
1. Describe the business and tourism-related context of firms, and the business environment in which they operate
2. Research well-known organisations and apply business principles and analysis within chosen sector(s), such as tourism and travel.
3. Identify the economic context of firms and the economic environment in which they operate
4. research well-known organisations and apply economic principles and analysis within chosen sector(s) such as tourism and travel
Assessment strategy
Students will be assessed by means of formative and summative assessments.
Formative assessment will take place in seminars through learning activities. Students are required to discuss case studies and examples from industry (including tourism and travel), and formative feedback will be provided to students on an ongoing basis.
Summative assessment will take the form of an end-of-semester part seen part unseen written examination. (100% weighting).
Bibliography
Books
Core Texts:
Sloman, J., Garratt, D., Guest, J., & Jones, E. (2019) Economics for Business. 8th edition. Harlow, United Kingdom: Pearson Education Limited.
Worthington, I. and Briton, C. (2018) The Business Environment: A Global Perspective 8th edn, London: FT/Prentice Hall.
Other Texts:
Inkson, C., Minnaert, L. (2018) Tourism management: an introduction, 2nd edition, Sage.
Holloway, J. C. and Humphreys, C. (2016) The Business of Tourism, 10th edition, Pearson.
Sloman, J., Guest, J. and Garratt, D. (2018) Economics. 10th edition, Pearson Education Limited.
Wetherly, P. and Otter, D. (2018) The Business Environment: Themes and Issues in a Globalizing World, 7th edn, UK: Oxford.
Journals
European Research on Management and Business Economics.
Harvard Business Review.
International Journal of Management and Economics.
Tourism and Travel Related:
Annals of Tourism Research
International Journal of Tourism Research
Journal of Travel and Tourism Marketing
Journal of Travel Research
Tourism Management
Travel and Tourism Analyst
Websites
www.bankofengland.co.uk
www.bbc.co.uk
www.ft.com
www.theguardian.com/uk/business
www.independent.co.uk/news/business/news
www.stats.gov.uk
www.studyingeconomics.ac.uk
www.uk.reuters.com/business
Electronic Databases:
Academic Search Complete
Business Source Ultimate
FAME (UK Companies)
Mintel